My love of writing…
“I love writing, I always did. I just love the millions of ways and possibilities to express myself while writing. With words we are able to reach and touch our readers. This exactly is the goal of your web content, your business plan or your social media marketing campaign and what it should do to your users, buyers, subscribers or readers: it should touch them and lead to the reaction you are looking for – a subscription, a purchase, sharing content or writing a post.”
Over the last years I was able to expand my writing skills. While creating websites I was paying more and more attention on the importance of good content – since content is the key. After gaining experience in writing business plans & executive summaries I started to expand my knowledge of how to create attractive web content and to implement it into my website developments.
About the Owner
After growing up and studying law in Germany – plus living and studying a couple of years in Israel- Avigail spent 17 years in Germany and the USA (2001-2018) before moving to Israel. While living in Israel from 1997-2001, she studied Web- and Graphic Design. Over the last years she was able to not only expand her technical skill set but also to gain experience in content and business plan writing while working in the IT industry. In the USA she studied at a local Community College to receive her Certificate of Achievement in Business Administration with the focus on Marketing and Social Media Marketing. This is also the focus of her work over the last years: creating Web Presences and Web Content, Social Media Marketing and using her Writing Skills to prepare Business Plans and Executive Summaries.
While living in the USA she worked 6 years for an IT startup being responsible for project management. Her tasks included but were not limited to the development of corporate identity packages including writing executive summaries and business plans, content writing for Web Development, and establishing & maintaining Web Presences for customers and creating Social Media Marketing strategies.
Working in this field not only requires the creativity of Web Design and the logic of Business/ Web Developments, but the love for writing. After working years as an emplyee in companies, she now decided to take the opportunity to use her skills and knowledge to work as a freelancer.
